Mejorando la universidad a empujones

Resumen

En este capítulo, discutimos el uso de empujones (nudges) e incentivos económicos para mejorar el rendimiento académico de los estudiantes. Además, presentamos tres intervenciones realizadas en la Universidad de Málaga dirigidas a: i) mejorar la tasa de respuesta en encuestas de satisfacción; ii) reducir el consumo energético; y iii) aumentar el cumplimiento de plazos en las convocatorias de financiación externa. Nuestro trabajo muestra la efectividad de los nudges para mejorar el desempeño académico y la gestión universitaria. La universidad debería aprovechar estos hallazgos para optimizar su funcionamiento.

Palabras clave:

nudging, economía conductual, educación superior, rendimiento académico, gestión universitaria, políticas de comportamiento

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