Tendiendo puentes entre las ciencias sociales y la ciudadanía: cómo comunicar evidencia científica

Resumen

Presentamos un panorama de la investigación experimental sobre cómo comunicar a la ciudadanía la evidencia científica sobre los efectos que tienen diversas políticas públicas, para que aquella pueda tomar decisiones informadas. La existencia de creencias infundadas sobre el funcionamiento de algunas políticas, debidas a menudo a una visión intuitiva y parcial de las mismas, conduce a que se apoyen políticas que reducen el bienestar de la sociedad. Revisamos las bases psicológicas y sociales de dichas creencias, y presentamos evidencia sobre el impacto que tienen diversos formatos de comunicación de la evidencia científica sobre las mismas. Para algunas políticas, como la de control de alquileres, el formato visual produce un mayor abandono de creencias infundadas que el formato escrito.

Palabras clave:

creencias infundadas, políticas públicas, formatos de comunicación, experimentos, sesgos cognitivos

Citas

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