Digitization, tools and digital skills within the context of the sports industry

Abstract

The digital transformation in sports is here to stay. The adaptation of sports practice,
entertainment and its management require leaders capable of detecting, taking advantage
of and adapting existing tools, as well as developing new ones. The aim of this
study is to synthesize the results of three projects carried out in the Spanish sport sector
sector regarding the implementation of new technologies, the importance of digitalization
and the development of digital skills, through surveys of managerial profiles.
The management tools and trends project analyzed the importance-valuation of the use
of management tools. The NASME project analyzed the development and importance of
management competencies. Finally, in the Digi-Sporting project, the level of use and importance of application of technological utilities was analyzed. Digitalization and technology are not seen as a barrier, but as an opportunity. However, digital skills are
those that present the greatest gap with respect to the current situation and that perceived
as necessary.

Keywords:

Digitization, IPA analysis, sport sector

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