Servitization and exports of Spanish manufactures

Rosario Gandoy Juste
Carmen Díaz-Mora
David Córcoles González
Abstract

The aim of this paper is to assess the degree of importance of the offer of services by Spanish manufacturing firms and establish the relationship between this type of servitization and firm internationalization through exports. The analysis shows a wide dissemination of the strategy, which almost half of the companies applies, with an intensity around a quarter of their sales. Moreover, our results confirm a positive impact of servitization on exports, encouraging entry and discouraging exit of the export market, which translates into a higher stability of export activity in servitized firms.

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Keywords:
servitization, manufacturing firms, export activitity